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Inside the Superbrands

Inside the Superbrands

"Britain's most iconic brands and how they have become a part of the country's cultural identity"

Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers.

Created By
StatusEnded
Original NameInside the Superbrands
First Air DateApril 3, 2022
Last Air DateJune 2, 2022
Seasons1
Episodes8
Episode Runtime 47min
LanguageEnglish
Original LanguageEnglish
Production CountriesUnited Kingdom
Production CompaniesHiddenLight Productions
NetworksChannel 4
S01E08

Typhoo

Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-free teabag to become more sustainable.

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