Pairs of contestants can win a cash prize by predicting who in a series of experts would not know the answer to a series of questions.
| Created By | Kevin Ball | |
|---|---|---|
| Status | Ended | |
| Original Name | It's Not What You Know | |
| First Air Date | April 28, 2008 | |
| Last Air Date | June 6, 2008 | |
| Seasons | 1 | |
| Episodes | 30 | |
| Episode Runtime | 44min | |
| Language | English | |
| Original Language | English | |
| Production Countries | — | |
| Production Companies | ||
| Networks | Challenge | |