Love in Action

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.

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Release Date	February 14, 2010
Status	Released
Original Title	Love in Action
Runtime	30min
Budget	—
Revenue	—
Language	Greek
Original Language	Greek
Production Countries	Greece
Production Companies	Max Productions Lacta