Raindance's Media Primers reflect the group's iconoclastic theories of television and video, and their engagement with alternative and mass media, pop culture and the counter-culture. The themes addressed — media manipulation, the camera's role in modifying individual behavior — illustrate their experimentation with the technological and conceptual underpinnings of 1/2-inch portable video. In Shamberg's Media Primer, rhetoric and gestures are skewered as he examines the political structure of alternative media.
| Release Date | January 1, 1971 | |
|---|---|---|
| Status | Released | |
| Original Title | Media Primer | |
| Runtime | 17min | |
| Budget | — | |
| Revenue | — | |
| Language | — | |
| Original Language | English | |
| Production Countries | — | |
| Production Companies | ||