A commercial promoting products from the Koh-i-noor company, whose factory based in the Czech town of České Budějovice produces Hardtmuth pencils. A pencil draws a man and a lion, subsequently adding iron bars around the animal. The man is fighting with the lion. The cat first devours the man and then spits him out. An elephant appears - the image known from the Koh-i-noor erasing rubber - and performs some acrobatics. The rubber with the elephant erases the picture of the lion and the pencil scribbles over the man's figure.