The 37th Annual Macy's Thanksgiving Day Parade was held on November 28, 1963 in New York City, and was shown to viewers live on NBC that same day from 10 to 11:30 a.m. EST. It was hosted by Lorne Greene and Betty White. The lineup featured six giant helium balloons, 21 floats, 12 marching bands, and the one-and-only Santa Claus.