
Series going behind the perfume industry follows Guerlain in Paris and Estee Lauder in New York as they try to win over the next generation of consumers.

How three of the top perfumers - Christopher Brosius, Hermes's Jean Claude Ellena, and the principal of the Parisian school, Jean Guichard - go about their business.

Can the old perfume houses of London, Paris, and New York create scents that will appeal to the very different noses in the new world economies?