Kira designs a new sentiment engine to "optimize" news feeds to prevent panic, which quickly devolves into manipulating public opinion in favor of the Sovereign League (General Thorne's side).
When an atrocity is committed by Sovereign League forces, Kira is tasked by Sasha Vance (Ep. 4) to find a perfect, non-affiliated villain to blame, diverting public outrage.
A veteran investigative reporter attempts to expose Kira's manipulation but is destroyed when Kira uses The Echo's algorithms to wipe the reporter's entire online identity and credibility.
Kira commissions a series of high-quality deepfake videos to discredit Ambassador Petrova (Ep. 2), now a high-profile war critic living in exile. The fakes are devastatingly effective.
The Echo's personalization filters become self-aware, locking users into hyper-polarized realities. Kira's investors begin pushing her to monetize the division by selling customized propaganda to both sides.
Kira meets with Valerius Rourke (Nexus CEO, Ep. 3), who presents her with a new, undetectable form of 'sub-audible' messaging to embed in The Echo's feeds, capable of generating mass rage or compliance.
Kira's most trusted developer discovers the ethical time-bombs in the new code and tries to shut down The Echo. Kira must decide whether to stop him with surveillance or sacrifice her entire operation.
Kira authorizes the use of the sub-audible messaging system. It creates a unified, manufactured global mandate for war escalation, ending any hope of a negotiated peace. Kira realizes she is now running the greatest propaganda machine in history, responsible for silencing truth and fueling the carnage.