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Season 1
October 2, 1981

Season 1

01. Wildcatter

Bill Brodnax (Taurus Petroleum) drills for gas in the Cajun country of southern Louisiana. Witness how drilling is planned, financed, and carried out. In the closing moments, viewers learn alongside the wildcatter and his backers whether the well does in fact strike gas.

28min
October 2, 1981

02. The Colonel Comes to Japan

Loy Weston, the American chairman of Kentucky Fried Chicken Japan, presides over 324 stores. Witness the setting up of a new outlet in northeast Tokyo.

28min
October 9, 1981

03. Gulliver's New Travels

Examining the future of AT&T as its telephone monopoly ends and a new era of tooth-and-nail competition begins.

28min
October 16, 1981

04. Fast Horse in a Bull Market

The bizarre preparations for an auction where millionaires bid for race horses. (Tom Gentry Farms)

29min
October 23, 1981

05. Bankrupt

Inforex was a $70 million-a-year computer firm that rode the high-tech wave to prosperity in the early 1970s. Founded in 1968, it had burst on the scene with the IKE, a television-like data entry machine that had rendered the old punchcard systems obsolete. But the company had never been able to come up with a profitable second product.

28min
October 30, 1981

06. The Making of a Package Deal

Entertainment industries, searching for safer products with bigger returns on investments, have joined forces to create 'properties'. Witness one such property progress from inception to spinoff.

27min
November 6, 1981

07. Dogfight Over New York

One of the new airlines challenging the giants of the industry in the wake of deregulation, New York Air is followed from start-up to inaugural flight.

28min
November 13, 1981

08. Catfish Fever

Unhappy with the unpredictability of cotton prices, many Mississippi Delta farmers are converting their hardscrabble land to catfish "farms" of 80-acre ponds.

29min
November 20, 1981

09. Not by Jeans Alone

Levi-Strauss attempt to market a moderately priced, mass produced men's suit.

29min
November 27, 1981

10. The Kyocera Experiment

The San Diego subsidiary of Japan's fastest-growing company -- Kyoto Ceramic -- illustrates Japan's management techniques.

28min
December 4, 1981

11. One Man's Multinational

Tom Bata, chairman of Bata Shoe, visits his company's manufacturing plants in Chile, Upper Volta, Mauritius, Sri Lanka, and Kenya.

28min
December 11, 1981

12. The Jet Set: Boeing vs. the World

How market leader Boeing stays on top of the world aircraft business.

28min
December 18, 1981

13. Start-Up

John DeLorean, a former executive at General Motors, has used his fortune, reputation, expertise, and connections to produce a new sports car.

28min
December 25, 1981