Ratings soar when a TV station owner hires Brett Sooner, a striking ballplayer, as sportscaster over the protests of the fiery producer Meg O'Donnell.
Meg doesn't want it known that it's her birthday, but it becomes public knowledge after Brett broadcasts it to all of Milwaukee.
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A boxer goes on the air to counter Brett's demeaning jabs about female pugilists, and challenges him to mix it up in the ring.
Brett tries technical trickery to make it appear on TV that he's at a retirement celebration for a venerable stadium organist, when actually he's in a darts tournament.
After Meg devastates Glen by turning down his marriage proposal, Brett offers him the use of his Malibu beach house, then gives Meg a shoulder to cry on.
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