Anticipation is high as the contestants arrive at the ComrnPlex and meet Joel. They learn about each other during HackerSafe Immunity Challenge, before heading into the Secret Class-room with Mark Joyner. After the execution Challenge, the losing team goes into the Judgement Room where two contestants are placed in the "Sandbox".
In the morning the contestants compete in a blog-building challenge with Joshua Sloan of 1&1 Internet. Later they learn about branding from Armand Morin, and competitor in a logo design contest. In the Judgement Room two more contestants are sent to the Sandbox.
The day starts with a high stakes game of "e-COMMerece" chips one the line. After learning Jeff Walker's product launch formula, the contestants leave thc CommPIex to
create a launch strategy for a unique home listed with a local real estate agent. In the Judgement Room. one contestant redeemed from the Sandbox, while three are eliminated from the game.
In what is possibly the most controversial episode, the contestants compete in the now infamous "email worms" challenge. Later in the day, they get a high-energy knowledge infusion from Marlon Sanders, then compete in a product development challenge. Another contestant is eliminated from the game.
When one contestant arrives at the CommPlex with a mysterious illness, another finds compassion and gives up his immunity shirt in one of the most touching scenes of the season. The contestants learn about online video from Mike Koenigs, and then set off to create their own videos. While both teams create very nice videos, one is awarded immunity and a member of the losing team is sent home.
The contestants' sales skills are put to the test as they attempt to sell melting popsicles to a crowd
Of race fans. Later in the day they learn all about e-commerce from Brad Fallon, and then head
out to find some local garage sales in a unique eBay team challenge.
The day begins in the Judgement Room, where the results of the eBay challenge are revealed,
and one contestant is sent home. Then they embark for a high altitude hike, where surprises
await. The afternoon is spent with Kris Jones (CEO of Pepperjam) in a fun-filled series of challenges called the Pepperjam Games.
The morning's individual immunity challenge Includes a twist that causes some of the contestants to burn through their e-COMMerce chips. After learning about Nir-al Marketing from Mike Filsaime, the teams compete to create the best business plan for a viral product. The Judgement Room ends with a showdown between two very tough competitors.
The remaining contestants use their e-COMMerce chips to vote for the player they think would be the best JV partner for Joel. Later, they learn about copywriting from Ray Edwards, and then take to the streets to collect testimonials for an innovative product called Butler Bag. The "under-dog" team wins the challenge, sending yet another strong player packing their bags.
Two contestants begin the day with a verbal sparring match that results in some real drama. The question is whether they would be able to set aside their differences and work together as a team to keep themselves out of the Judgement Room. Dave Taylor teaches about blogging and Web 2.0; skills which the contestants use to raise money and awareness for Hearts & Hands International.
Perry Marshall teaches about guerilla marketing, and then the final three contestants are assigned to use those tactics to implement a grassroots campaign to get people to attend an outdoor movie and very same night. They are shocked when they see who will be helping them with the challenge. It's an intense day, and Joel must send one of the best contestants home.
The final two contestants square off to compete or thc grand prize. Rich Schefren teaches them how to build their businesses, then spends time coaching each of them as they create business plans for their joint venture with Joel. They enter the Judgement Room expecting the winner to be announced, only to receive the surprise of a lifetime.
The final two contestants embark on their joint ventures with launching their products. They come back to Colorado to see who would be named the winner and receive the $25,000 cash prize, but first they take a special detour. This episode has all of the excitement you would hope for in a finale, including and a surprise marriage proposal!