A new group of teams are given a product challenge. They brainstorm and meet with patent attorneys.
Supplies are purchased and tools are fired up. The prototyping begins.
The teams pitch their products to a focus group of experts and get their advice on how to improve.
The teams race against the clock to finish their prototypes and marketing materials before the presentations.
The teams present their products to a panel of expert judges. Three winners are crowned.
The three winning products begin their journey to store shelves. Designers are consulted, and work begins on refined prototypes.
The teams get a first look at their new refined prototypes.
The mentors give their feedback on the new prototypes. Tom consults an attorney about trademarks.
New product videos are created. A focus group of actual consumers is assembled to review the products.
The teams travel to the National Hardware Show in Las Vegas and present their products to buyers from the big box retail stores.